Eschewing the tried-and-true logic of creating products that people actually want, Nintendo has decided that the most-appropriate follow-up to Pokémon Go's 30 days of success (July 2016 was a good time) is to make its next mobile game all about Magikarp, the undisputed biggest loser in the Pokémon world.
Worse than Zubat? Yes, worse than Zubat.
Titled Magikarp Jump, the premise for the game is straightforward (to say the least), with you having to train a Magikarp to jump higher than other pathetic, floundering Magikarp in jumping competitions.
While you might be less than excited by the premise, the notion of it all is pretty nice, with the hope being that you'll eventually grow fond and - possibly - maybe even learn to love your stupid orange carp as it jumps higher and higher.
Another plus is that, unlike the 4g-sucking VR of Pokémon Go, the only barrier for entry is that you have a phone, some thumbs and some eyeballs, with no internet connection required.
Good for you, Magikarp, you useless little fish.