Gordon Ramsay's parenting skills became the unlikely subject of public debate earlier this year when he said that, while he flies first class (natch), he makes his kids fly in economy.
swearer chef, who has earned around £30 million by humiliating Americans for making crap soufflés, has this week defended himself against the flak he took for the revelation.
"I have got to keep it real with the kids," he told the Mirror.
"I think just getting kids at the age of five, six and seven, used to first class and those big seats, they do not need the space, they get entertainment on their iPads.
"So I like to think about what you can do with the money when you land, rather than paying out thousands of dollars for eight, nine ten-year-olds to sit in first class.
"I do not want them sat there with a 10 course fucking menu with champagne. I am not embarrassed. It is my wife and I's choice to discipline them and to keep them real."
Ramsay also revealed this year that his four children - Matilda (15), Jack and Holly (17) and Megan (18) - will only receive a 25 per cent deposit for a flat each from his fortune when he dies - although of course if the Ramsay brood intend to live in London, that will probably account for the £30m anyway, amirite?