Theresa May did not have the best Wednesday.
It started with Labour leader Jeremy Corbyn goading her for refusing to join him on The BBC's leader debate, culminated with her being surprisingly burned by Lib Dem leader Tim Farron and, in the middle of all that, there was an awkward interview with a local paper which has now gone viral.
The Prime Minister visited the Devon city of Plymouth on Wednesday and was interviewed by The Plymouth Herald's Chief Reporter Sam Blackledge.
While May's campaign team undoubtedly had other intentions, the result of the interview was the journalist writing a frustrated opinion piece about how the PM told him "absolutely nothing".
"Before 8.30am today, I had never interviewed a Prime Minister," he wrote. "Heading back to the office to transcribe my encounter with Theresa May at Plymouth's fish market, I couldn't be certain that had changed."
Here is the exchange which you can judge for yourself:
Blackledge rounded off his article with a deflated pondering: "If the ultimate job of a journalist is to get answers, I had failed. Should I have stopped her and demanded she be more specific? Could I have gone full angry Paxman or brought the interview to an abrupt close in protest?"
An upside for both Blackledge and The Plymouth Herald is that, while they might not have gotten the top line they were after, the exchange is now hastily making its way around the internet.