It's difficult to feel sorry for millionaire poker player Dan Bilzerian, whose life is a carousel of yachts, half-naked women and endless holidays for his 22.5m followers to endure.
So any opportunity to relish in a slip-up of his we'll take, thank you very much. Not that his latest episode is too painful mind.
The playboy extraordinaire found himself beached, or rather his expensive looking jetski was, and he had to endure the humiliation of struggling to get it back into the water.
Delighting in an opportunity to catalogue his downfall his friend who witnessed the event recorded Dan and uploaded it to his Instagram.
The accompanying caption said: "[...] we got to Malibu and Dan started having some trouble launching the jet ski, total bummer. I tried to help but he got super agitated. He's been taking Alex Jones' supplements and I think they've been making him a little on edge. He told me basically to go wait up here at Nobu until he gets it launched so here I am sucking down a couple Mai Tai's feeling a little dejected to be honest.
"Just posting this for anyone who thinks Dan never struggles - i know it all looks like fun and games but he's had to overcome tons of obstacles just like this to get to where he is. Hopefully he gets it in the water soon so we can do some 'fishing'."
It's hardly the most embarrassing thing that can happen to you on the internet. It's not even Tim Westwood posting his credit card information on SnapChat levels of cringe – but we'll take what we can get with this guy.