Newcastle Owner Mike Ashley 'Vomited Into Fireplace During Meeting After Necking 12 Pints'

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Mike Ashley, the kind of guy who badgers the 18-year-old behind the counter in Greggs into giving him his staff discount, "Go on lad, sort us out." The kind of guy who gives his wife one of those giant Sports Direct mugs every Christmas, even though the cupboard's overflowing with them and she keeps gently reminding him that "really Michael, I love the mugs but we have enough now." But he ignores her. The kind of guy who holds a board meeting in a pub, proceeds to sink 12 pints and then throw up in the fireplace.

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That last one actually happened.

Of course it happened.

In evidence given on Monday (that's today!) finance expert Jeffrey Blue is suing Ashley over a £15 million deal that was allegedly sealed in a pub.

Mr Blue claims that Ashley would hold regular business meetings in pubs, and at one time promised to pay him £15million if he could increase Sports Direct's share price to £8, which he did.

He said the billionaire only paid him £1million for his help, a claim that is being disputed by Ashley.

But it's Blue's description of a typical Ashley meeting that really stands out.

Give us that discount, lad

Describing it as a "pub lock in" where fish and chips and kebabs would be brought in after closing time (how many kebabs do you reckon Mike Ashley can eat in one sitting? We reckon seven.), he said: "On one such evening, in front of his senior management team, Mr Ashley challenged a young Polish analyst in my team, Pawel Pawlowski, to a drinking competition.

"Mr Ashley and Pawel would drink pints of lager, with vodka 'chasers' between each pint, and the first to leave the bar area for whatever reason was declared the loser.

"After approximately 12 pints and chasers Pawel apologised profusely and had to excuse himself.

"Mr Ashley then vomited into the fireplace located in the centre of the bar, to huge applause from his senior management team."

Mr Blue said he first met Mr Ashley while working for American banking giants Merrill Lynch in 2006.

"Mr Ashley was like no other client that anyone at Merrill Lynch had ever come across," he said.

"By way of example, his ability to express boredom and frustration during client meetings knew no limits, including various episodes where he would lie underneath meeting room tables to 'have a nap'."

Ashley's legal team has called Blue's case "an opportunistic try on."

The case continues, as does the legend of Mike Ashley. The kind of guy to pretend to have a sleep under a meeting room table while a gaggle of corporate sycophants chuckle nervously, praying for it to be over soon.