Kyle Walker is now the most expensive defender in history and, apocalyptic as that sounds, we're just going to have to deal with it.
But what does this ludicrous news mean for the football at-large? Well, either clubs will jolt back into consciousness, gawp at their online banking and realise that this has all spiralled out of control – or they'll take it as a challenge.
To that end, Paris Saint-Germain owner Nasser Al-Khelaifi is reportedly looking to more than double the current transfer record in his pursuit of Barcelona star Neymar.
According to Italian journalist Gianluca Di Marzo, they'll also offer the Brazilian a bumper pay-rise to move to the French champions.
We're pretty sure if Neymar didn't have a buy-out clause, Paris Sant-Germaine would have gone as high as eleventy-billion euros, so Barcelona are really missing out there.
Would Neymar move? It's hard to know. He's part of the best attacking trifecta in the world, but Barcelona's recent signings haven't been up to scratch, and Real Madrid have surpassed them in the league.
What will break first – Barcelona's resolve or this crazy financial bubble.