If you've ever scrolled through the social media accounts of celebrities and felt a twang of jealousy at their armies of followers and swathes of likes, gather round.
Several decades late to the party global superstar Nikki Minaj decided it was time to join Snapchat this weekend. Little did she know it was to be the biggest mistake of her life.
To get started she enlisted the help of her Instagram and Twitter followings to kickstart her Snap career and master the app.
As soon as she sent the signal her app was bombarded with calls, videos, pictures and messages from fans - including some trolls (natch) - meaning she was unable to do any of that painstaking set-up process which we all know is crucial to getting the right brand messaging.
Makes you feel slightly better about the slow trickle of a 12-like Instagram post, right?