Good morning and happy hump day, if you're still half-asleep you might have missed Kendall Jenner announcing her new underwear campaign.
Does that make you feel like you could have achieved more in last 12 hours?
The image, shot by Mert & Marcus shows the 21-year-old model topless but covering her modesty and stood amongst larger than life flowers in what looks like a scene straight out of Alice & Wonderland.
The La Perla underwear the campaign is based on is their new Freedom Panty, which fuses seamless and invisible construction with classic design
Julia Haart, La Perla's Creative Director, commented: 'When luxury and sensuality meld with comfort and wearability; this is freedom to me.'
No comment yet on whether this freedom also referred to freeing the nipple.