Kendall Jenner Unveils Another Risqué Underwear Campaign

Kenny in Wonderland

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Good morning and happy hump day, if you're still half-asleep you might have missed Kendall Jenner announcing her new underwear campaign.

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Does that make you feel like you could have achieved more in last 12 hours?

🌷 #freedompanty, new from @laperlalingerie #ad

A post shared by Kendall (@kendalljenner) on

"#freedompanty, new from @laperlalingerie' she captioned the image, accompanied commendably with, #ad"

The image, shot by Mert & Marcus shows the 21-year-old model topless but covering her modesty and stood amongst larger than life flowers in what looks like a scene straight out of Alice & Wonderland.

The La Perla underwear the campaign is based on is their new Freedom Panty, which fuses seamless and invisible construction with classic design

Julia Haart, La Perla's Creative Director, commented: 'When luxury and sensuality meld with comfort and wearability; this is freedom to me.'

No comment yet on whether this freedom also referred to freeing the nipple.