Although unquantifiable, the emotional cost of every Trump tweet is a burden that we all must bear.
Financially however, Amazon are certainly feeling the cost of the orange one's reckless social media more than the rest of us after he tweeted an attack of the online retailer, lambasting them for "doing great damage to tax paying retailers".
The Independent reports that, "Amazon's shares lost 1.2 per cent of their value in two hours of pre-market trading after Mr Trump's comments."
Though before you start feeling too sorry for them, "They regained the lost value after markets opened in New York, trading down up 0.33 per cent by lunchtime."
The swipe comes after Trump's criticism of Amazon owner Jeff Bezos, who also owns the Washington Post in a separate holding company. In 2015 Trump accused the newspaper of being a tax shelter to reduce Amazon's tax bill.
Though as the New York Times recently pointed out in response to his tweet, "at the moment, there is no "internet tax," and it is not clear exactly what the president might have had in mind."
Amazon.com have announced they will add over 50,000 jobs in America to help with customer orders and have pointed out that they collect state sale taxes (as brick and mortar retailers are obliged to) in 45 states.
Perhaps a little rich coming from the POTUS whose tax returns we are still yet to see.