He's not exactly shy around the cameras is he, Mr Mourinho? Never one to turn down the chance to go viral, the Manchester United manager dialled it up to 11 whilst on the sidelines this weekend.
The Red Devils faced Swansea on Saturday and to the fury of the rest of the country netted their second 4-0 win on the trot.
But before the starting whistle had even been blown, Mourinho was showing off just how confident he was, puffing on an imaginary cigar in what we're sure he imaged was a Tony Soprano level of grandstanding.
Get yourself a look at that five seconds of majestic managerial magnificence
Naturally the folk on the World Wide Web were besides themselves with this display of pomp and circumstance