During the last general election, left wing group Momentum helped orchestrate the mass sharing of pro-Labour memes on everything from Dementia Tax to Food Banks. It is widely credited with helping turn out the youth vote and putting Jeremy Corbyn within touching distance of number 10.
Now Tory supporters have decided to get in on the act and try their own hand at the art of the meme, all to convince the banter-hungry youth: hey, we can do funny too lads! (and girls - feminism is cool now, right?)
Activate UK is not a new enzyme-rich yoghurt that aids digestion but a new Conservative grassroots campaign to convince the youth they aren't evil, or as they're officially phrasing it, "to "engage young people with conservatism".
Although the group is "not officially linked to the Conservatives" and "receives no party funding," it is chaired by a former Tory campaign manager (though thankfully not the one who just lost them a parliamentary majority) named Gary Markwell, a councillor in West Sussex.
Their first foray into meme making came this weekend when they shared a blurry picture of Jeremy Corbyn with his manifesto slogan above of an image of Star Wars character Admiral Ackbar, saying "It's a trap".
Because nothing gets the youth of today on board quite like the catchphrase of a sci-fi film from 1983.
It's since been deleted, but the internet never forgets
Uploaded with the accompanying hashtags '#activateuk #meme #retweet #rt', the tweet is such an misjudged masterpiece it's almost inconceivable it isn't either a pisstake or the work of a very bored teenager on work experience who has managed to convince a room of 46-year-old Tories that adding #meme to a post will see them go as viral as Fenton the dog.
If it is indeed a wind up, Activate UK reached Christian Bale-levels of method acting when someone contacted them to offer up their Meme Making Services.
The best part of the reply is a toss up between The Youth being turned into a proper noun, like some angsty Swindon grunge band, or the assumption that said demographic can be distracted from the conservatives contempt for the sick or poor with some funny-images.jpeg.
The page has already spawned an imitator, mocking their attempts to entice young people to Conservatism with shoddy photoshop
Meanwhile @ActivateBritain have gone suspiciously quiet.
No doubt we'll see them handing out do-rags to The Kids for the Mumford & Sons set at Tory Glastonbury.
Esquire reached out to Activate UK for clarification as to whether or not they are a hoax, and have received no reply.