With Castle Black ravaged by an evil ice dragon and the enemy advancing closer, what better time for a jaunt to Italy to dance in the streets with some gentle folk carrying trays of pizza?
Jon Snow has put the great war on ice in his new Dolce & Gabanna fragrance campaign which sees him strolling through the streets of an unidentified but molto quaint Italian town. He enters the fray waiving at some people above him - perhaps the Ice King has popped down for some cicchetti? - then tangoes with a nonna who has undoubtedly heard of his penchant for elder relatives.
The King in the North then takes a slow sexy sniff of some fruit from a market stall before busting out some classic 1am wedding dance floor moves.
Why an entire village has thrown a festival to honour a random Brit wearing a charcoal suit isn't entirely clear. That said, it's a warm piece of Europorn that would make Woody Allen himself shed a tear.
Of course, we're more accustomed to seeing Kit looking glum at being repeatedly asked to bend the knee. Who knew that all he needed shut up about the army of the dead was an Easyjet city break to Bologna?
His part-time lover and full-time aunt has also picked up a fragrance campaign for some Winter Sun away from Westeros. She doesn't seem too hacked off at being denied a permit for her preferred method of arrival on dragon-back either.