Though we're starting to get more of an indication of how the iPhone 8 will look, feel and work, the most important factor - for anyone who isn't a millionaire - is how much the bloody thing is going to cost.
Sorry to sound like yer dad.
Though there is no officially confirmed cost, a tweet from Benjamin Geskin seems to have put solid figures against three different models.
Geskin's Twitter bio describes him as a 'Mobile Reporter, Concept Creator, Leaks and Rumors Visualization', which either sounds like the person to trust on the matter or a random combination of words which makes no sense.
He tweeted yesterday estimating:
Ouch. Yes, that is a lot of money to get rid of your home button and headphone jack.
Though it is worth pointing out that despite his impressive and strange job title, Geskin's source is a friend of a friend.
Which may be about as reliable as a "girlfriend who goes to another school". We'll see.