Following the mass devastation Hurricane Harvey caused in the southern states of the US, residents in the Caribbean are now bracing themselves for Hurricane Irma, which is heading their way.
One of those residents is billionaire Virgin mogul Sir Richard Branson, who has been keeping his Twitter followers updated with his efforts to tackle the hurricane and if when it reaches his residence of Necker Island.
While some people living in the affected areas have packed up and evacuated, Branson is defiantly wading it out and along with his team has taken measures to try and defend the island and people against the incoming storm.
"On Necker Island we have constructed really strong buildings (with hurricane blinds) that should be able to handle extreme weather pretty well, though with a Category 5 hurricane almost nothing can withstand it," he wrote on his blog. "We had some lovely guests staying on Necker Island who have cut their trip short for safety reasons and another group of guests have also postponed.
"I will be on Necker alongside our team, as I have been on the three times we have had hurricanes over the past 30 years."
The 67-year-old said Necker has been relatively lucky not to be in the direct path of a hurricane before, however, this time the eye of Irma is heading straight for the British Virgin Islands. He advised locals to head to shelters, have enough emergency supplies, stay up to date with developments and keep inside, away from the ocean and flying debris.
Ever the activist, Branson also used his blog to warn of the dangers of climate change and its contribution to the increasing intensity of hurricanes.
"The damage caused by Harvey all over Texas is a tragic and costly reminder that our climate is changing and that we are not doing enough to tackle this enormous challenge. If Irma is any indication, we must brace ourselves for more of these catastrophic weather events."
In recent days, Hurricane Irma has been upgraded to a category 5 hurricane – the highest level. The Prime Minister of the Bahamas, Hubert Minnis, said the storm could be "potentially catastrophic" and urged residents in the southern islands to evacuate, warning "the price you may pay for not evacuating is your life or serious physical harm".
According to the national weather service in the US, Puerto Rico has not been hit by a storm as severe as Irma since 1928 when Hurricane San Felipe killed 2,748 people in Guadeloupe, Puerto Rico and Florida.
The hurricane is also the most powerful Atlantic Ocean hurricane in recorded history and is expected to hit the first islands in the Caribbean on Wednesday.
Additional reporting by the Associated Press.