What's the biggest problem that the inhabitants of Cromer, Norfolk, face on a day-to-day basis?
Ask the BBC, and they'll that it's the declining number of fishermen in their town, which has proven a blow for local (and national) trade. In fact, they feel so strongly about it they sent a reporter down to the scene to broadcast a news segment.
But for our money, Cromer's main problem is surely the immense amount of "crap" it must possess – something the BBC are strangely blasé about.
Or maybe they just made a huge mistake with the subtitles, and Cromer isn't in fact proudly synonymous with its own poo.
After receiving a number of complaints from locals, BBC Breakfast's Dan Walker turned to Twitter to clarify what was actually said:
Yeah, sure Dan.