As both Shakespeare and the writers of Hollyoaks have taught us, there is no more satisfying fall from grace than a man high off his own pride.
So it was with glee that Chelsea fans witnessed their former star man Diego Costa's reaction to Chelsea's last minute win against his new club Atletico Madrid become immortalised in sad boy meme form.
The regret of a man who's just shut the door with his keys inside the house, and the embarrassment of a lottery winner who has flushed the ticket down the toilet.
Being humble and forgiving creatures as they are, Chelsea fans were feeling particularly carefree as they stuck it to the man who had so tried to stick it to them.
Even the goal-scorer had a dig after the game...