Great minds share alike

Here at Esquire we know, perhaps better than anyone, the importance of original ideas and the minds that produce them. It seems that age-old champagne brand Krug are also clued up to the fact, that is if their upcoming dinner and auction is anything to go by.

Krug's "Mind Share" project invites some of the biggest names from the worlds of art, media and business to donate an hour of their time, to be sold off in a charity auction. This year's event will be hosted at Sotheby's this coming Monday, November 1.

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Last year saw the likes of Simon Cowell, Natalie Massanet of Net-a-Porter and Sir Phillip Green each donate an hour of brainpower to the cause - and in testament to Mind Share's success, the brains of 2009 raised a cool £78,000 for charity. No less impressive, this year's pool of thought will include Lord Mandelson, Kevin Spacey and John Malkovich among others.

To learn more about this year's auction, or to make an absentee bid, visit www.krugmindshare.com

Words by Teo van den Broeke