Vuitton cooks the books

Brand extension, brand extension, brand extension. It's a mantra chanted in the halls of every fashion house these days, and the monogrammed monolith that is Louis Vuitton is no exception.

Set for release next week, the latest book by Louis Vuitton is a backward looking celebration of the company's dedication to craftsmanship. Chronologising the past century or so of Vuitton's flagship product, "100 Legendary Trunks" accompanies an exhibition of Louis Vuitton's legendary trunks, currently on show at Paris' Carnavalet Museum.

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Pulled together by Pierre Léonforte and Éric Pujalet-Plaà, a deluxe, monogram-bound version of the book will be available in limited numbers from Louis Vuitton stores and a dedicated online pop-up store, which can be found at www.louisvuitton-voyageencapitale.com

Words by Teo van den Broeke

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