Once the preserve of over-fed, overpaid old gents, London’s private members clubs have seen an influx of the photo-friendly media set in the past decade.
Home House, one of the capital’s most sumptuous clubs, has this month launched the mother of all youth grooming operations, Home House Live.
A bid to attract affluent students, up-and-coming twenty somethings and those with a taste for the finer things, the programme - co-hosted by luxury watch brand Raymond Weil – includes a series of live music events, all of which will be hosted within the intimate surrounds of the club’s Georgian Lounge.
The programme of events was launched last week with a gig by the self-styled “queens of the indie-electo scene” New Young Pony Club. With six more Home House Live gigs to come over the coming months, keep your ears to the ground to find out more.