Lingerie buying: let the experts help

With Christmas looming just around the corner and only a few shopping days left for delivery, it’s definitely time to get in those last minute presents for the object of your desire.

Lingerie has always been a good gift for the ladies for several reasons: firstly, even though it may be a necessity, women’s underwear is actually quite expensive to buy; secondly, buying your wife/girlfriend/mistress underwear shows that you made the effort and put a little more thought into the gift purchasing process; lastly (and maybe most importantly), you’re may likely to get a sneak preview of your gift on her. Everyone's a winner.

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We’re not expecting it to be an easy feat – finding the right size, colour, and design can be a nightmare and there’s no shame in feeling a tad embarrassed perusing the "smalls" section in department stores. With this in mind, we've put together a list of the best lingerie websites that take you through the buying process, step by step.

www.apresentfrommyla.com: This site comes up trumps as it has a three virtual beauties to act as your personal shoppers. First you choose a model and then you answer the questions about the woman you are buying the gift for. The underwear that suits your answers will be "demonstrated" by your chosen virtual model (and your imagination will be sated for the rest of the day).

www.boudiche.com: Like Myla, this has a men’s guide for choosing lingerie where you can enter the relevant information about whom you are buying it for and why, and it will match you with some skimpy suggestions.

www.lasenza.co.uk and www.brastop.com: Both these sites help you out by giving you tips and advice on how to get her size, colour and style right. Fiona Madden