Gone are the days when popstars could spank millions on high-concept, high-end and high-ridiculous music videos. Today's promo directors need ideas that can hold our attention for a full 3mins 33secs — without further speeding up the music industry's doleful decline. Icelanders (and GusGus members) Arni & Kinski have had a pretty good go with this video for Editors' forthcoming single, "You Don't Know Love".
The story, as far as we can decipher it, is about a man and a woman whose relationship is in its death throes, working out their angst using that time-honoured method: the freeform contemporary dance routine. There's also some hair-swinging invovled, and the chap is wearing some rather nice riding boots. It all looks lovely though, which is no surprise when you learn that the cinematographer is long-term Wong Kar Wei collaborator Christopher Doyle. And the track is rather nice too, and out on 25 January.