Esquire's Big Black Book

Esquire's stylish new spin-off is the smart man's guide to the season.

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The truth is, it's medium sized, relatively colourful, and a magazine. In every other respect, though, The Big Black Book does exactly what it says on the cover.

Billed as "the style manual for successful men", it is a brand new, twice-yearly guide to the finer things in life, brought to you by the people behind Esquire (that's us). The Big Black Book covers fashion, food, art, design, drinks, cars, travel, grooming, watches, interiors: the stuff without which our days would be ugly and cheerless and, as they say in New York, meh.

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Unlike certain other magazines we could mention — but won't, because it wouldn't be very stylish — The Big Black 
Book is aimed at smart, sophisticated, switched-on men (that's you) who don't want to look like a teenage street-style blogger's Dalston hangover — yes, we have clothes you will actually be able to wear! — and it puts as much emphasis on sharp writing and useful information as it does on crisp photography and slick styling.

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So there's plenty to read, plenty to look at, plenty to buy, plenty to investigate. The idea is that before you consider a new summer suit, a pair of shoes, a sports watch — or even a sports car — you will consult your Big Black Book for confirmation, or inspiration, or even just diversion.

It's six quid that could save you a lot more. And at the very least, even if we do say so ourselves, it looks devilishly handsome on the Aram coffee table.

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Words by Alex Bilmes

Photographs by Tom Craig and Chris Brooks

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