Esquire Recommends - Taschen's Celebration of The Logo (And Not Just Because We're In It)

If you’re a fan of the 2009 Academy Award-nominated animated short Logorama (watch it below), or have a particular penchant for modern branding, then this new coffee-table book from Taschen may be the perfect present to yourself.

Author Ludovic Houplain has amassed an impressive 7,000 logos, trademarks and brand images which are compiled, very handily, in alphabetical order and features information on each - from designer to date of creation. It's a geek's paradise - and we say that not just because our own logo appears in the mix.

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Not only a great reference tool for graphic designers or marketing types, author Ludovic Houplain has ensured that Logobook will appeal to the thinkers of the world, including a critical essay on the power of branding by French philosopher Gilles Lipovetsky. Or you can simply look at the pictures, it’s entirely up to you.

Logorama (Taschen) by Ludovic Houplai 

Buy it for £34.99