Hugo Boss Celebrates 20 Years with Saatchi Gallery Exhibit

With a dapper spirit of imagination, Hugo Boss has opened its pop-up urban art exhibit Hugo: Red Never Follows to the public.

Now showing at the Saatchi Gallery, Hugo is celebrating is 20-year anniversary by gathering together 20 of the world’s leading urban creatives – from Japan to Germany to Portugal – to present a space that’s quirky, clever and curious. 

From video to sound to the very tactile, the exhibit opens with one of urban inventor Mark Jenkins’ patented creations: a seemingly-real man, with his cranium buried deep into a wall. Nice.

Advertisement - Continue Reading Below

Happily, Esquire viewed the exhibition this past Tuesday. Be warned: the (German-built) robot that whizzes around painting the Saatchi Gallery Boss red is dangerously mesmerising after a few glasses of bubbly.

 

Until 1 September; free; Saatchi Gallery.