He's always wanted to play Spanish style football. No doubt, the pay rise has been hefty.
But entering the domain of Cristiano Ronaldo – being more expensive than Cristiano Ronaldo – leaves Gareth Bale in serious danger of being transformed from a Welsh-boyo-done-good to a galáctico.
If in 12 months from now the 23-year-old is naming his first born child Gareth Bale, changing his haircut at half time and posing like Zoolander with a six-pack, we'll know a potential British legend has been lost for good.
Don't do it, Gareth! (And good luck).