With the World Cup now just 103 days away (not that we're counting or anything), so the boot giant battles are beginning in earnest.
First strike comes this week in the form of Adidas's new Samba (get it?) Primeknit boot, featuring a sock-like casing which 'combines the comfort and responsiveness of playing barefoot with the protection of a traditional design'.
Knitted from heel to toe in green, pink, blue and orange to create a distinctive technicolour dreamcoat effect, it also features orange, pink and yellow moulded studs on the front half of the sole.
Only 150 pairs of the £220 boots have been made however so you'll need to be wired up to superspeed broadband if you fancy buying a pair when they go on sale on March 17.
Nike meanwhile are preparing to launch their Magista boot with similar fanfare on March 6th and are already billing it as a game-changer in boot technology.
Judging by this teaser video below, it too is based on the second skin principle, and players including Mario Gotze, David Luiz and Andres Iniesta certainly seem impressed.
While both brands are claiming enhanced protection from injury despite these foot-hugging designs, expect the usual pre-World Cup metartasal debate to rear its head again soon.