Messi Dreams Of Kanye West In New World Cup Advert

Adidas takes a surprisingly dark look into the Argentinian star's head

World Cup adverts are traditionally jovial affairs, featuring the year’s global megastars doing step overs in airports, battling evil aliens or, if you’re Frank Lampard, attempting a to dance while flanked by buxom German ladies.

Not so Adidas’s latest effort, a strangely dark 1.14 minutes titled ‘The Dream’ which features Lionel Messi having a fitful nightmare about being outshone by his famous rivals at the pinnacle of the game, which plays quite cleverly into the much-cited opinion that Messi will always fall short of footballing imortality until he has shone at a World Cup.

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Among the Argentinian’s other visions of Brazil is being sworn at by local children and, at one stage, what looks like riot police on horseback confronting a baying crowd. Oh, and with an original score by Kayne West, no less.

The last thing we expected from a global sports brand was a psychological portrait of the game’s biggest star or a social commentary on the domestic dissent that threatens to overshadow the tournament, but then again, maybe we’re reading too much in it.