With approximately 500,000 new Tinder accounts being set up every month in the UK, there's no shortage of people using what has become the nation's favourite toilet break time killer.
There is, however, a limited repertoire of profile picture styles that have emerged, a cruel reminder that, when it comes to mating calls, we're not such special snowflakes after all.
Here, in collaboration with our sister website harpersbazaar.co.uk, we've compiled the 10 photos you can never seem to escape on Tinder, whether you're swiping for men or women. If you recognise yourself in any of the below, take it as a gentle hint and start again.
You think posing with a chained or heavily drugged wildcat says 'adventurous'. Actually it says 'flagrant disregard for animal welfare'.
The Enigmatic Artist
Look, we're all here to be judged on our faces. That's how Tinder works. If you feel above such superficiality, opt out – don't use some shot from your 6th form photography project that involves you sitting with your back to the camera, staring at a lake while wearing bowler hat.
The Web Cam
Employing all the tricks in the selfie handbook – looking up, pouting, widening your eyes like you've just seen a unicorn – the problem with this shot is that you've clearly sat alone in your bedroom and taken it 200+ times.
The Bikini and Sunglasses
Oh, I see. Because we're men we're supposed to swoon at the sight of a female body and swipe right automatically, even though we can't see your face? Well yes, fine, that may be true. But it doesn't make it right.
The Actual Prostitute
Oh Sandra, 25. When we matched my heart leaped! You're so much hotter than I am but I thought maybe you saw something in me, like the goodness in my soul. Actually you're selling something called a 'hot girlfriend experience' for £50, and now I feel depressed.
The Gap Year
He's been to a full moon party in Thailand, ridden an elephant in India and worked in an African orphanage and he wants you to know about it. This is the photographic equivalent of one of the most boring conversations in the world.
He's only got three photos and he took them all of himself in a mirror. Not discovered the front facing camera yet.
Nothing provokes a quicker swipe left than a headless shot of someone's abs. Or worse.
Often captioned with "It's not mine" we can see straight through your attempts to use a baby to look sensitive and caring.
All of his pictures feature the same six or seven of his friends, clutching a pint and dressed in a onesie. You're clearly a 'lad' with 'top banter' – we just don't have a clue who you are. Which is probably for the best.