Long Reads Of The Week - 10 August

5 great reads you may have missed from around the web

1 | Why can't the president seem to get any good press? Writing for Rolling Stone, former Obama spokesman Reid Cherlin offers an insight into the White House's toxic relationship with the fourth estate.

2 | Wired's Mat Honan meets Stewart Butterfield, the founder of Flickr, to report on his new communications application, Slack – and the psychological torture of selling too early.

3 | Coca-Cola has finally admitted it has a fat problem. An increasingly health-conscious America is turning its back on the drink as sales continue to decline. So how will the world's biggest brand adapt and remarket itself? For Businessweek, Claire Suddath and Duane Stanford report.

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4 | Garry Kasparov has become "Putin’s Chess-Master Nemesis", and is fighting a proxy war through the governing body of the game, according to New York Times Magazine's Teven Lee Myers.

5 | The author Helen DeWitt calmly recalls her real life experience of having a stalker, for the London Review of Books. It's an unsettling but compelling piece of writing.