At a reportedly top secret location in New York, Adidas today gathered together sprinter Yohan Blake, marathon winner Wilson Kipsang and footballer David Villa (plus a few hundred spectators) to reveal the Ultra Boost running shoe.
Developed with the same technology used by NASA, Boeing and Audi to measure vibration and durability, the new shoe has a midsole made from 100% BOOST foam, (instead of the usual 80%) creating a shoe that intuitively adapts to a runner’s stride while maximising your energy output and easing you into your run.
Eric Liedtke, Adidas Executive Board Member claims ‘to answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST.’
As well as making things smoother, the shoe is also able to expand with your foot while you run, with the stretch Web outsole stretching to allow maximum movement, all the while fending off those 10k-runining blisters.
Oh, and they don't look too bad either.
£130, available from 11 February, adidas.com