Hackett London has partnered with Williams Martini Racing to bring an authentic touch of British style to the Formula 1 paddock this season.
The new partnership sees Hackett become the team's official clothing supplier for the 2015 season onwards, providing apparel and luggage to the team's personnel.
In addition, the menswear clothing label's logo appears on the nose of the Williams Mercedes FW37 racing car, as well as the race suits and caps worn by drivers Felipe Massa, Valtteri Bottas and Susie Wolff.
Founder Jeremy Hackett said, “Motorsport has been a part of the Hackett DNA for many years now and the prospect of working with one of the giants of F1 sends shivers up and down my spine.
"The Martini racing stripe has always been heralded as a marque of prestige and luxury and it seemed only natural for Hackett to style the team for the new season.
He added: "I also noticed that Hackett was founded the same time Williams won its first World Championship…an omen, if ever there was one!”
Williams' Deputy Team Principal Claire Williams said: “Hackett has grown to become one of the world’s leading menswear brands; we are delighted to be partnering with a brand of their stature.
"The race team put their clothing and luggage through a lot of stress as they travel around the globe each season – we always seek a supplier for quality and style and Hackett certainly meets this criteria.”
The F1 season kicked off with the Australian Grand Prix in Melbourne last Sunday.
The collection is available now from www.WMRshop.com and Hackett Regent Street from May