George Lois slams Mad Men

As a keen reader of this website and Esquire magazine, you might know George Lois for his legendary work on Esquire covers from the Sixties (Ali with the arrows? That’s him. Andy Warhol drowning in tomato soup? Him too. Have a look here).

But he’s also a celebrated pioneer of advertising: he set up the Papert Koenig Lois agency in 1960. Which is around about when, as Sterling Cooper buffs will know, series one of Mad Men kicks off.

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“This maddening show is nothing more than a soap opera,” writes Lois in his new book Damn Good Advice (For People With Talent!), going on to berate the series for its lack of engagement with the political happenings of the time, before saying something so rude we can’t repeat it. “Besides,” he adds, “when I was in my thirties I was better looking than Don Draper.”

Damn Good Advice (For People With Talent!): How to Unleash Your Creative Potential by America’s Master Communicator by George Lois is out in March (Phaidon)