Long Reads Of The Week – 10 May

5 great reads you may have missed from around the web

1 | Writing for New York Magazine, Jessica Pressler looks at the advertising industry half a century after Mad Men.

2 | Bobby Shmurda went from having a hit pop song to seeing the inside of a jail in six months. Robert Kolker has the remarkable story for Vulture.

3 | American journalist Jeff Sharlet uses Instagram to 'tell the stories you won't see in magazines', profiling everyday people. Here for Mic, Sophie Kleeman interviews him and compiles some of his best work.

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4 | In 'Happily Never After', Aeon's Katherine May argues that digital storytelling is reviving the 'ancient art of gossip'.

5 | Manny Pacquiao may have lost 'the fight of the century', but he remains a consumate showman. Pablo S. Torre goes inside his world, for ESPN