The risk of developing cancer before the age of 50 is 1 in 35 for men. And yet, we don’t we really talk about it, do we? Well, one new campaign is doing something to get the conversation going.
Founded in 2014, Father & Son day – which is not affixed to any specific date in particular – encourages men to donate to charity, and post pictures of themselves with their father, son or mentor on social media, as Jack Whitehall and Dermot O’Leary have done above. In turn, the pictures help to bridge the generational communication gap, and promote open, honest discussion – vital for those of us that are too embarrassed or too proud to talk about cancer.
Any money the project raises goes to the Royal Marsden Cancer Charity. It’s then invested in two areas: The Robotic Surgical Fellowship, a pioneering program that will transform the way in which cancer operations are carried out, and a program for clinical psychologists who provide support for young men affected by cancer.
Daniel Marks and Jack Dyson started the project; two men that have not only survived cancer, but have also seen their fathers suffer from it too. “This campaign is inspired by very personal experience,” explains Marks.
"It is about giving back to an organisation that saved my life and saves thousands more around the world every day. The bond between father and son is one of the most important, rare and powerful friendships many men will ever have. Its strength and power deserves to be celebrated with dignity. We’re thrilled to be a catalyst for that and raise funds for such a worthy cause.”
We whole-heartedly encourage you to post a picture of you and your father or son (#fatherandsonday), and you can donate £5 by texting MARSDEN to 70800, or you can visit the Just Giving Page.
However, today is the only day you can donate via the purchase of a shirt from Mr. Porter. All proceeds from today’s sale of the light blue long-sleeved number by Saturdays Surf NYC (main pic) go to Royal Marsden. Never has dressing well been so rewarding.