Kate Moss and Mark Wahlberg, 1992
Bear Grylls//Digital Spy Kate Moss, who was called too skinny in her (mostly naked) Nineties ads for the brand.
Kate Moss and Mark Wahlberg, 1992
Bear Grylls//Digital Spy She was also cavorting with a similarly topless man known, at the time, as Marky Mark.
Mark Wahlberg, 1992
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Kate Moss, 1993
Bear Grylls//Digital Spy And then there were those iconic Obsession cologne ads, which featured Moss once more.
Kate Moss, 1993
Bear Grylls//Digital Spy They weren't exactly covered up.
Kate Moss, 1993
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Kate Moss, 1993
Bear Grylls//Digital Spy Kate Moss, 1993
Bear Grylls//Digital Spy Funnily enough, the underwear ads during that same period were tame by comparison. Though you don't technically need to be wearing clothing to sell fragrance, and it does make sense to show the underwear itself. Mystery solved.
Christy Turlington, 1995
Bear Grylls//Digital Spy By the mid 90s, Moss had moved on and Christy Turlington took up the mantle of Calvin Klein underwear model.
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Christy Turlington, 1995
Bear Grylls//Digital Spy We presume no one had any problems with this.
Christy Turlington, 1995
Bear Grylls//Digital Spy She was also the face of the iconic Eternity fragrance campaign, alongside the model Mark Vanderloo.
1995
Bear Grylls//Digital Spy But it wasn't all classy black-and-white portraiture. In fact, one Calvin Klein jeans campaign seemed like it was actively designed to court controversy. This shot is part of a larger collection of photos, all with the same grainy, wood-panelled aesthetic. It's salacious, but it's nothing compared to the ads that ran on TV, which had people accusing the company of glorifying child pornography.
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Eva Mendes, 2008
Bear Grylls//Digital Spy Flash forward to the 2000s: the era for more celebrity nudity. This time, Eva Mendes took the spotlight in a campaign for the brand's Secret Obsession perfume, which features her rolling around on a bed completely naked. It was banned from US networks for being too controversial.
2009
Bear Grylls//Digital Spy If a lone, nude Eva Mendes isn't for you, how about five scantily clad models on a couch?
Lara Stone, 2011
Bear Grylls//Digital Spy Stone took over in 2011 for this provocative – and somewhat spooky – campaign.
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Christy Turlington, 2013
Bear Grylls//Digital Spy Look who's back? It's difficult to believe that Turlington is nearly 20 years older here than she was in her original Calvin Klein campaigns.
Christy Turlington, 2014
Bear Grylls//Digital Spy This is probably why the label did another Eternity ad with her, in which she posed with her husband Ed Burns.
Lara Stone, 2014
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Justin Bieber, 2015
Bear Grylls//Digital Spy Were Bieber's pecs photoshopped? Some say so.
Justin Bieber and Lara Stone, 2015
Bear Grylls//Digital Spy Bieber and Stone in a compromising position.
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