We all know the addictive pull of TV series binging can take over your life as you bargain with yourself for 'just one more episode' and pretend you can't see it is 3am.
But according to a Cambridge University statistician box sets may have to answer for something worse than just taking up your free time: ruining your sex life.
Speaking at the Hay Festival, Professor David Spiegelhalter commented that declining sex rates over the last 30 years are "very worrying." and lad at least some of the blame at the door of TV's golden age.
"People are having less sex," Speigelhalter said. "Sexually active couples between 16 and 64 were asked [how often they have intercourse] and the median was five times in the last month in 1990, then four times in 2000 and three times in 2010."
"You say why? I think it's the box set, Netflix, 'OMG I've got to watch the entire second series of Game of Thrones'" he continued.
"The point is this massive connectivity, the constant checking of our phones compared to just a few years ago when TV closed down at 10.30pm or whatever and there was nothing else to do."
Sounding familiar? Maybe forgo your TV treat tonight and hit the lights. Or pretty soon you might just be watching sex, and having none.