There's an unspoken rule that every sane British TV personality adheres to, which is: when Pudsey Bear's bandaged-up mug appears in the corner of the screen, sex jokes are firmly off the table.
So lend a thought for poor Jennifer Aniston, who decided to crack wise about sex toys on a 'Children in Need' edition of The One Show - mere moments before a group of disabled children, listening backstage, were set to walk onscreen.
The US actress was on the show to discuss her upcoming movie Office Christmas Party alongside director Josh Gordon.
The cringe-worthy moment came after Gordon started to compare Aniston's real life persona to her roles as Rachel in Friends and her sex-crazed character in Horrible Bosses.
The director declared that she was "a little bit of both", before Aniston cut in with "just without the sex toys."
And then, a few moments later, this happened.