The key to keeping Alan Partridge going, Steve Coogan once told Esquire, is to ensure the characters evolves with time.
That approach, along with the addition of writing duo Neil and Rob Gibbons, led to the acclaimed YouTube series Midmorning Matters, the excellent Partridge memoir Nomad and now (Aha!) a new TV show.
"Alan will be back on the BBC early next year, there will be a lot of Alan on TV next year," Coogan told One Show hosts Alex Jones and Amol Rajan at the weekend.
"I'm trying to do a leak to the press about it. He'll just be back on a show, it might be a bit like this. I'm here to do research."
'On a show a bit like this' suggested Alan might well have 'bounced back' to a prime time chat show slot of his dreams.
"I quite like Alan even though he's an idiot," Coogan went on.
"But eventually you want to go away and leave him alone. It's like a relative you don't mind seeing at Christmas but you wouldn't want to live with."
Live with, no. But seeing a lot more of him on telly has already given us a reason to look forward to 2018.