Apple Is Investing $1 Billion To Create The Next 'Game Of Thrones'

They've poached former Sony talent to create original programming

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If you're evenings are already jammed with conflicting TV schedules as you try to catch up on the latest Netflix, Amazon Prime and Sky shows look away now, as Apple will soon be adding to your long to-watch list.

The Wall Street Journal reports that in addition to readying the release of the iPhone 8, Apple has readied $1bn to "procure and produce original content."

"The figure is about half what Time Warner Inc's HBO spent on production last year," they pointed out.

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In another indication of their efforts to take on streaming services like Netflix and TV networks, Apple hired Jamie Erlicht and Zack Van Amburg back in June. They are both former presidents of TV at Sony. In their new roles the pair have taken video production responsibilities from the Apple Music team and are meeting with Hollywood talents to find new scripts to buy and ideas to develop.

Despite only having created Planet of the Apps and taken on James Corden's Carpool Karaoke thus far, Apple SVP Eddy Cue reportedly has ambitions to host series that rival HBO's Game of Thrones.

Both of their current series have only been available to Apple Music subscribers, but bets are off as to whether Apple have their own TV streaming service in the works too.

Earlier this month Wall Street Journal also warned that Apple would continue to comply with censorship in China, something people fear would only increase as they move from a hardwire firm to a media company.