Netflix has announced it is planning to step up its programming by spending $6 billion on content in 2016.
The company revealed their plans during the Television Critics Association's press tour in Pasadena earlier today (January 16), EW reports.
Chief content officer Ted Sarandos said: "We're going to spend in 2016 about $5 billion dollars on content on a P&L basis, which means about $6 billion in cash."
He added: "We are running a global network, one that is not easily comparable either in business or cultural terms … We're not courting advertisers, because we're not targeting a single demographic."
Sarandos also claimed that the company will produce 600 hours of original programming in 2016.
Elsewhere, NBC recently exposed an estimated version of viewership figures for original shows like Jessica Jones, Master of None and Narcos.
However, Netflix has since dismissed the figures as "really remarkably inaccurate"