In an age of instant information, leaks and – of course - 'spoilers' hats off to Game Of Throness showrunners David Benioff and Dan Weiss for (more or less) managing to keep a little mystery in the world.
Yes, the moment season 5 ended everyone with a social media account declared themselves officially dubious about the death of Northern bastard-hunk Jon Snow, particularly as Melisandre was seen sneaking back into Castle Black just before he was stabbed to death.
And yes, Kit Harrington's suspiciously still-long hair and sightings on him on set – where he claimed to be playing no more than a corpse – fuelled rumours that Jon would be the first major character brought back to life.
But still, watching the expectedly paced final scene of season six episode two, 'Home', I deft anyone to insist they knew for sure. There was always the chance GoT had gone full circle and decided to troll us, not by killing off a fan favourite, but by keeping him dead instead.
Details have since emerged about how the show managed to keep the suspense alive.
For one thing, the name 'Jon Snow' didn't appear anywhere in the scripts lest a copy get accidentally left on a bus in Ireland somewhere. Instead he was listed as 'LC' – 'Lord Commander' – on the call sheets and even the wardrobe materials, too.
They went even further. Kit Harrington confirmed in a new interview with Entertainment Weekly that no one was even allowed to say Jon Snow on set, unless it was in the dialogue. 'LC' became Kit's new nickname, causing particular amusement during his naked on the table scene when Carice van Houten (Melisandre) joked it might stand for something else (not according to the ladies at Cosmo US, btw).
Kit apologies to fans in the same interview, but really we ought to be thanking him and the whole team for going to such lengths to keep a seed of doubt in our minds.
Despite being the biggest, most heavily scruntinised show in history, Game Of Thrones is still keeping us on our toes. It's what we love about it, and what we devote an insane amount of time and effort to undermining.
Truly, we don't deserve Jon Snow. But we have him anyway.