Though, frankly, not an outfit we'd usually associate with bespoke service, yesterday saw off-the-peg suit manufacturer Austin Reed launch the Q Club, a brand new members-only association established in celebration of the brand's 110th anniversary.
Based in a dedicated clubhouse within Austin Reed's Regent Street store, Q Club membership (yours for a mere £275) affords members 20 per cent off the entire range, alongside a private membership to Q Bespoke - Austin Reed's new made-to-measure service - a half price bespoke suit and access to a personal shopping service - and with a sensibly implimented cap of 2000 members, you can be sure you'll be in good company.
We've got a bit of an invested interest in The Q Club here at Esquire, the campaign - featuring British sport stars Lewis Moody, Andrew Strauss, Alastair Cook and Courtney Lawes - was styled by our esteemed fashion editor Gareth Scourfield and shot by Esquire regular contributor Desmond Muckian. To see more from the shoot take a look at our behind-the-scenes film, above.
For more on Austin Reed's Q Club visit www.qtheclub.co.uk