Far be it for us to question the judgement of insurance men, but there's something slightly counter-intuitive about the prize being offered by iLoveMyBike for any attendees of The Cycle Show in Earl's Court who request a quote - a gold-plated bike worth £12,500.
The Brompton S2L, we're told, was stripped, polished, plated in copper and then 24ct gold. We're also pleased to learn that the general gold-ness of the features even applies to the "spoke nipples". Of course, the fact that it's a foldable Brompton considerably reduces the likelihood of it being nicked while locked to a railing. (But not of you being bopped over the head at a T-junction. Just saying.) We're not sure we'd have the cojones to ride this bad boy, but if you're feeling lucky visit the show next month.
The Cycle Show is at Earls Court 1, London, from 9 to 11 October, www.cycleshow.co.uk