We're kicking off an occasional scan of the international editions of Esquire, with a closer look at the Russian version.
We love Russian Esquire, despite not being able to read a word of it. Maybe because of this in fact. With no possibility of making sense of a single letter it contains, we have to rely entirely on how it looks - and it's a showcase of adventurous ideas, compelling photography and truly original touches. Take the page which is devoted entirely to the art director's desktop trash - a bit esoteric maybe, but why not?
Or spreads devoted to a close-up of a wave.
And fashion pages you won't find the like of anywhere else.
They also do slightly mental things like create an entire issue in pencil - every word, image and illustration. We don't want to think about the man hours that went into that. Overall, it's a thing of occasionally unsettling beauty and it looks like they have a laugh doing it too. With design this good, no doubt the copy isn't half bad either. Maybe, we'll start learning Russian.