What with the glut of iPhone apps promising to do everything from feed your children to water your plants, it's difficult to differentiate the good stuff from the dross.
Though champagne house Veuve Clicquot's latest app doesn't offer any of the above, it does allows users to organise their summer calendar with the flick of a finger.
Featuring essential summer events including the Veuve Clicquot Gold Cup Final, The Secret Garden Party and Glastonbury, the app esnsures "you and your friends won't miss out on the social events of the year". Perhaps more importantly, the app is also able to pinpoint the nearest bar at each event, and attendees of the Veuve Clicquot Gold Cup Final can (and most definitely should) take full advantage of the GPS-powered concierge service, which will ensure glasses are topped up at all times.
For an online demo of the app visit the Veuve Clicquot website