There are certain things you can do when you’re the biggest selling whisky brand in the world.
Hiring a 157 foot luxury yacht and sailing it around Asia and Europe throwing luxury parties in major cities is, as Johnnie Walker proved in London this week, one of them.
The reason for the extensive tour of the high seas is to promote their new triple malt ‘John Walker & Sons Odyssey’. Marking a departure from their last luxury launch, 2012’s wonderfully intense ‘Double Black’, ‘Odyssey’ is fruitier, smoother and has less of Johnnie Walker’s trademark smoky finish.
The nautical link – and the excuse to serve cocktails against the backdrop of Cannes, Monaco, London and the rest – is the bottle, a crystal-grade glass decanter that rotates 360 degrees, meaing it can consumed even in choppy waters without risk of spillage.
It’s a smart flourish, but the real quality is in the tasting. As Master Blender Jim Beveridge explains: "I searched a number of distilleries in Scotland for the perfect three whiskies to blend Odyssey. They needed to have the right provenance and pedigree to create the aromas, tastes, flavours and sensations."