Every restaurant comes with some sort of rustic back story these days, but Soho's newest pizzeria can boast one more impressive than most.
Brothers James and Thom Elliot decided to pack in their day jobs and travel the length of Italy in a van, learning how to cook authentic local pizza along the way.
They then returned to London where they used their new found knowledge to launch Pizza Pilgrims, a hugely successful staple of London's street food scene.
Now they've decided to take on the capital's multitude of Italian chains and well-respected independents properly, but can they turn their successful road trip into a real foodie contender?
The early signs are thankfully excellent. From their new home on Dean Street, you can expect the classics, expertly crafted, from beloved Neapolitan margherita to spicy Nduja sausage to Portobello mushroom with smoked garlic oil.
Naturally, a drinks menu of Italian favourites from Lambrusco wines to prossecco is ready to quench yout thirst, and for those with an sweet tooth, the restaurant also serves up Italian sorbets like Amalfi lemon concotions and frozen blood orange.
Or if you're in the mood for a punchy sugar rush, you can opt for the indulgent dessert pizza, generously smattered with Nutella.