The French may be the experts in making Champagne, but the Brits give a pretty good lesson in how to drink it. Bollinger, for example, has been exporting to the UK for more than 150 years with global sales expanding year on year.
James Bond may have enjoyed a flirtation with a dry Martini, but it’s Bollinger who enjoys a long-term liaison with 007, as the film franchise’s most enduring brand partner, lasting over 40 years.
The independent champagne house are also sponsors of Royal Ascot, the England rugby team and this weekend’s Oxford/Cambridge boat race.
As well as exporting £2.5 bottles of the bubbly stuff annually – sadly, not all of it to the UK – the brand has just launched the limited-edition Bollinger R.D. 2002 – marking 50 years of producing the rarest R.D. blends.
A reference to the prolonged maturation process, R.D. (Recently Disgorged) editions are the finest of all Bollinger’s vintages, with the 2002 blend aged for 11 whole years.
The result: a limited reserve of subtle aromas and the drink of choice at Esquire’s recent Big Black Book, where guests enjoyed a night of British style with a little help from the French.