Morgan, the maker of beautifully old-fashioned sports cars, and The Balvenie, distillers of fine single malt whisky since 1892, have joined forces to celebrate their shared love of craftsmanship, heritage and driving really, really fast.
Their new partnership has produced The Balvenie Morgan – a 3.7 litre V6 four-seat roadster capable of 0-62mph in 4.6 seconds, and a luxury cabin featuring hand-stitched leather upholstery and a polished wood interior.
The car is the brainchild of David Stewart – the wonderfully titled Malt Master at The Balvenie – and John Wells, the Head of Design at Morgan.
With more than 50 years in the business, Stewart is a highly-regarded, almost legendary figure in the world of whisky. Wells, at only 28 is one of the brightest young design talents in the British car industry.
So exacting are Stewart’s standards, he can spend decades waiting for a single cask of whisky to mature before he determines it is ready to be bottled. Yet, in a highly traditional industry, he’s been ready to innovate to meet changing tastes, while maintaining the whisky’s well-loved essential character
In much the same way, Jon Wells seeks to combine the best of old and new — wire wheels with catalytic converters, if you will. He works with a computer-aided design system, but begins every new Morgan car project by hand-sculpting a clay model.
It may be the case that both companies are relatively niche operators — The Balvenie isn’t a “brand leader” and probably doesn’t want to be, while Morgan makes as few as 1,200 cars a year — but true connoisseurs value and treasure these unique brands.
Expect to see The Balvenie Morgan catching the eye at whisky shows, tasting events, specialist retailers, Morgan dealers and luxury hotels. You could call it the single malt of sports cars.
Have a closer look at The Balvenie Morgan in the video below: