Given the gloomy business stories that have been swirling around Aquascutum recently it was encouraging to see the brand present such a strong Spring/Summer 2010 collection in Milan last month.
Aquascutum Ltd., the British brand's younger (and now less expensive) line looked razor sharp. Graeme Fiddler, head of menswear design, has worked wonders to make the range directional and modern, but utterly wearable too.
The brand's unimpeachable heritage is highlighted by the fact that lots of the clothes are recreations of pieces from the archive, while other pieces bear a hint of colonial style in the form of a discreet African print. The results are spectacular, as demonstrated by Aquascutum’s non-model model, artist Andy MacGregor, an illustrator and set designer. www.aquascutum.com